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What is a White Paper?
The alternative approach, and the one we strongly recommend, is to focus on the needs of your readers. This can be effectively accomplished by leading with the problems your solution overcomes, rather than the actual solution itself. To many people, this seems counter intuitive, but it really is just the opposite. By focusing on the pain points experienced by the reader and talking about the problems caused by those pains, you are establishing credibility with the reader and simultaneously filtering out unqualified customers.
Once the white paper is completed, please email to:
II. Author’s Information:
III. Why the Best Practice was created: (Briefly describe the problem the best practice was developed to address – give details of particular setting i.e., interior, exterior, FOH, BOH, Kitchen Equipment, Hot Water Heater)
IV. Brief Description of Best Practice: (Provide a description of the best practice; be concise to grab the readers’ attention, but enough detail to keep them reading)
V. Description of process experience using the Best Practice: (Describe the operating experience with the best practice with particular focus on its development, FM or Operations involved and the role the practice plays in contributing to the brand, as well as cost savings, short term or long range sustainability of capitol assets.)
VI. How the success of the Best Practice was measured: (What data/operating experience is available to document how successful the best practice has been? Will the restaurant customer consent to sharing this information in this paper? Author can include charts, or graphs to demonstrate results.
VII. Benefits: (Describe all benefits from implementing or executing the best practice that would be beneficial to others.)